Where do we add value?

esp has worked with multiple formats around the world, involving successful station launches, winning tactics and multimedia campaigns.

In an ever changing media landscape the challenges for radio have never been greater. Whilst understanding where radio fits in this new landscape is key to remaining relevant, the fundamentals of creating successful radio still apply:  

  • a winning strategy for ratings and revenue success 
  • a clearly communicated music position
  • fun, entertaining and memorable breakfast shows  
  • cutting edge tactics and marketing 

Recognising your challenges and finding solutions is what esp is all about. Our team of professionals can take you where you need to go:

Brian Ford - ESP Managing Director

esp's Managing Director is Brian Ford, an icon in Australian radio and undisputedly Australia's leading music programmer.

Starting his radio career on air in regional Australia including Moree, Inverell, Alice Springs, Rockhampton, Port Macquarie and Melbourne, Brian moved up through the ranks to become one of Australia's foremost Music Directors. His pivotal career moment was being a part of the launch team for the legendary B105 Brisbane.

Three times awarded Commercial Radio Programme Director of the year, Brian's Programming achievements include the rebuilding of 2Day FM to become Sydney's #1 hit music station, record ratings at Brisbane's B105 and perhaps his greatest success of all, a decade at the helm of Melbourne's world famous Fox FM.

Brian, now esp Managing Director, works closely with Southern Cross Austereo programming teams around Australia, with a focus on breakfast shows, music strategy/execution and research.

He also has enjoyed success working across Asia. Including Malaysia, Thailand and ongoing consultancy in China.

A team of experts on call...

Sally Dobson 

As an owner of regional radio, Sally is one of Austraiia's emerging media moguls. Step aside Gina.

Sally held various roles in commercial radio including, breakfast producer, marketing and promotions and on-air before joining esp. Sally recognises the importance of the client/consultant relationship and gives priority to understanding each clients needs on an individual basis.

Her expertise includes advice on all aspects of a station playlists and universe through research and market knowledge. Sally is renowned in the industry for her expertise in marketing and promotions and the development of radio talent. Her focus more recently has been on the evolution of social media and the role it plays in radio today.

Jason Cook

One of Australia's leading Content Directors, Jason made his mark on the Queenslands world renowned Gold Coast. Responsible for long term success of Sea FM and Gold FM, Jason has also enjoyed success in China consulting with esp at various stations in Shanghai over the last few years. 

Jason is a true 'creative' who is driven by the opportunity to create new and exciting opportunties for radio stations. He loves it so much he has also taken on programming responsibility for 2 stations in the nation's capital - Canberra!  

Matty White

Matty has been in the radio business a long time. With over 100,000 hours of radio programming at Australia’s biggest radio networks behind him, he’s one of Australia’s leading music directors and known as a “radio gun”.

Matty is a content expert skilled in creating and executing content strategy working closely with highly creative, high profile personalities. He has worked across all major Australian FM networks (DMG, ARN, SCA) and launched some of Australia's leading media entertainment brands and shows.

Matty’s experience and expert ear is in high demand across the Australian radio scene.