Sally undertook various roles in commercial radio including, breakfast producer, marketing and promotions and on-air before joining esp. A long time member of the esp team, Sally recognises the importance of the client/consultant relationship and gives priority to understanding each clients needs on an individual basis. Her role includes weekly music calls, giving advice on all aspects of a stations playlist and universe through research and market knowledge. In addition Sally is well recognised for her experience in the area of marketing and promotions and the development of radio talent.